Our Mission
The Jazba Collective is a non-profit dedicated to elevating South Asian brands. We support passionate founders across North America who are building brands that infuse a contemporary South Asian twist into food, beauty, fashion, home decor, education, and health. Through community engagement, education, and our shared networks, we aim to help them connect to each other and to retailers, wholesalers, e-commerce, influencers, capital providers, and media.
Elevating South Asian Founders
BUILDING A CONSUMER BRAND IN NORTH AMERICA
In-person experiences
From founder Meetups to Jazba Bazaar and retailer Pitch Opportunities, we host in-person experiences that bring founders into the same room. These moments are designed to spark connection, encourage collaboration, and strengthen the community beyond digital interactions.
Upcoming Events
THE JAZBA COLLECTIVE IS PROUD TO BRING
Sage & Veda to Anthropologie!
Rooted in Indian traditions and informed by modern science, Sage & Veda reimagines everyday beauty through thoughtfully formulated oils and fine fragrances. Explore the brand’s bestselling rituals and discover its newest fragrance collection, created in collaboration with a fourth-generation perfumer in Kannauj, India.
When: Saturday, October 24 | 12–4 PM PST
Where: Westfield Valley Fair Mall, San Jose
The Jazba Pavilion
Waitlist is now open!
Missed the first window? This is your chance.
The response to the Jazba Pavilion at the SFA Winter Fancy Faire 2027 has been incredible, and we’re opening up a limited waitlist for South Asian food & beverage brands who still want to be part of it.
A dedicated South Asian section.
A curated community of brands.
A room full of opportunities.
A few additional spots may become available, and we want your brand to be there!
Honoring the 2026 Jazba Luminaries!
Celebrating South Asian founders who have built standout consumer brands and are paving the way for the next generation of entrepreneurs, operators, and industry leaders.
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Meet the Jazba Founding Inner Circle 2026!
An exclusive peer network for accomplished founders, designed for honest conversations, bold thinking, meaningful scale, and the support that comes from being in the right room.
Arttitude LLC
Category: Clothing
Simply Bhonu Chai & Spices
Category : Food & Beverage
Utsav LLC
Category: Food
Devi
Category: Clothing
Kiara Naturals
Category: Health & Wellness
Godavari Chocolate Inc.
Category: Food & Beverage
Masala Bliss
Category: Food
MAABAE
Category: Jewelry
Congratulating the 2026 Fellowship Cohort!
A community of emerging founders building the future of consumer brands, learning from one another, and growing alongside mentors, operators, and industry leaders.
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Nazia
Tasneem
Revere Roots
Introducing the Members-Only
Jazba
Community
The Jazba Slack community is our invitation-only space for founders committed to meaningful collaboration. Access curated discussions, opportunities, and shared expertise exclusively for Jazba members.
Become a Jazba Member (free of charge) to join our Slack community.