Our Mission
The Jazba Collective is a non-profit dedicated to elevating South Asian brands. We support passionate founders across North America who are building brands that infuse a contemporary South Asian twist into food, beauty, fashion, home decor, education, and health. Through community engagement, education, and our shared networks, we aim to help them connect to each other and to retailers, wholesalers, e-commerce, influencers, capital providers, and media.
Uplifting South-Asian Founders in North America
In-person experiences
From founder Meetups to Jazba Bazaar and retailer Pitch Opportunities, we host in-person experiences that bring founders into the same room. These moments are designed to spark connection, encourage collaboration, and strengthen the community beyond digital interactions.
Upcoming Events
We’re taking on NEW YORK CITY!
We’re bringing together South Asian founders, operators, and builders for an evening of focused conversations and meaningful connections.
And an exclusive session featuring the 2026 Jazba Luminaries,
CHITRA AGRAWAL, Brooklyn Delhi
JAY LAKHANI, Deepa Gurnani
RONAK SHAH, Obvi, Inc.
SURBHEE GROVER, Love, Indus
Expect honest discussions, shared experiences, and a room full of people who are actively building. This isn’t a panel or a pitch event. It’s a space to connect, exchange ideas, and grow your network with intent.
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Friday, June 26, 2026 | 5:30 - 8:30 PM
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Fontainhas, Brooklyn, NY​
Jazba Bazaar is back! • Accepting Vendor Applications
THE MUCH-AWAITED
JAZBA BAZAAR IS BACK!
Showcase your brand alongside some of the most exciting South Asian consumer businesses
in North America. Connect directly with customers, grow your community, and be part of a day
designed to celebrate and elevate South Asian founder-led brands!
Date: Sunday, August 2, 2026
Time: 1 PM - 7 PM
Venue: Santana Row, San Jose
*Applications Close - Monday, June 8, 2026
NEW TO THE JAZBA BAZAAR 2026
THE JAZBA SPOTLIGHT
For brands launching something new!
Main Stage Pitch. Maximum Visibility.
Honoring the 2026 Jazba Luminaries!
Celebrating South Asian founders who have built standout consumer brands and are paving the way for the next generation of entrepreneurs, operators, and industry leaders.
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Meet the Jazba Founding Inner Circle 2026!
An exclusive peer network for accomplished founders, designed for honest conversations, bold thinking, meaningful scale, and the support that comes from being in the right room.
Arttitude LLC
Category: Clothing
Simply Bhonu Chai & Spices
Category : Food & Beverage
Utsav LLC
Category: Food
Devi
Category: Clothing
Kiara Naturals
Category: Health & Wellness
Godavari Chocolate Inc.
Category: Food & Beverage
Masala Bliss
Category: Food
MAABAE
Category: Jewelry
Congratulating the 2026 Fellowship Cohort!
A community of emerging founders building the future of consumer brands, learning from one another, and growing alongside mentors, operators, and industry leaders.
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Nazia
Tasneem
Revere Roots
Introducing the Members-Only
Jazba
Community
The Jazba Slack community is our invitation-only space for founders committed to meaningful collaboration. Access curated discussions, opportunities, and shared expertise exclusively for Jazba members.
Become a Jazba Member (free of charge) to join our Slack community.